IAVA and Rock Band O.A.R. Launch Ambitious Outreach Campaign

Thursday, October 8, 2009

NEW YORK – Today, Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest nonpartisan organization for veterans of the wars in Iraq and Afghanistan, and Everfine/Atlantic recording group O.A.R., announced the launch of an ambitious outreach campaign entitled “Open Up Your Arms.” Working together, IAVA and O.A.R. have created a campaign that will engage and mobilize Americans by asking them to pledge their support to our nation’s men and women in uniform. The campaign has a goal of 11,111 online signatures by Veteran’s Day on November 11th.  “As the war in Afghanistan enters its eighth year, we are reminded more than ever of the tremendous sacrifices that troops, veterans, and their families have made and continue to make for our country. Every American has an obligation to support these men and women, and they can begin by joining the ‘Open up Your Arms’ Campaign,” said IAVA Founder and Executive Director Paul Rieckhoff. “O.A.R. is an engaged band that really cares about our community. We appreciate their outstanding leadership and dedicated service.”



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